On Wednesday, the NRA announced it would be shutting down its NRATV, as it is known, and later on the same day, the group’s chief lobbyist and principal political strategist Chris Cox announced his resignation.
This comes only about a week after the NRA placed Mr. Cox on a suspension for his alleged involvement in a failed coup against Chief Executive Wayne LaPierre.
NRA President Oliver North tried to stage an overthrow of LaPierre, promising him an extravagant retirement if he would resign and support North as the new CEO of the NRA.
If he did not leave, North threatened to reveal information about the CEO’s travel and wardrobe budget that could be negatively perceived. However,
LaPierre did not take kindly to the threat and was quick to oust North and investigate the failed attempt to get rid of him.
According to found emails, North had been in association with several others, including Ackerman McQueen, the company’s long-time advertising firm.
Ackerman, in fact, was to fund LaPierre’s early retirement and seemed to be where the coup idea started. They were also found to have records indicating that they had invoiced the NRA for quite a few of another company’s employee’s salaries.
Though it has not been made clear how, Cox’s name was tied to several emails related to the coup, and it is believed that he had a hand in it.
However, when accused of the association last week, a spokesperson on behalf of Cox claimed that he had no part in the betrayal.
Cox has long been one of the public faces of the NRA and has served as its executive director for its lobbyist’s arm, the Institute for Legislative Action or (NRA-ILA) since 2002.
As the NRA’s No. 2 official, he has been the group’s liaison to elected officials, overseen the ILA’s $33 million budget and is co-chairman of President Donald Trump’s Second Amendment Coalition with Donald Trump Jr. serving next to him.
NRA insiders say it is difficult to tell who will take Cox’s place and finding someone on the outside to fill his shoes might be hard to do considering the current situation and high tensions within its walls.
As a result of this failed coup, the NRA is also seeking to separate itself from Ackerman McQueen, which is in part why they are canceling their “live TV” programming.
According to LaPierre, “our longtime advertising firm and website vendor failed to deliver upon any contractual obligations it made to our Association.”
However, Ackerman claims they have given the NRA everything it has asked for and that it is the NRA who is not meeting obligations.
In a recent statement, they claim the NRA owes them money and that “the NRA probably is having trouble meeting its financial obligations in large measure due to massive unbudgeted legal costs.”
While that may be true, these legal fees, for the most part, would not exist if they had not partnered against the group, costing the NRA and now themselves millions of dollars.
As it is, the NRA has paid Ackerman McQueen over $40 million in 2017 alone.
It seems that in starting this coup, they have shot themselves in the foot, so to speak, and if the NRA owes them anything, they are unlikely to get it now. I
n addition to this, the NRA is also suffering from membership lows as it has not seen in years due to the recent turmoil and the negative light that has been thrown on the group by the liberally biased media.
As believers of the Second Amendment, we should be quick to back the NRA and provide support as they need it, especially in light of their current situation.
The NRA is also one of President Trump’s most avid supporters. In supporting him, we must also come to their aid.
LaPierre says another reason for the move is that the programming had become “too far removed from our core mission: defending the Second Amendment,” and that rethinking it was necessary at this time to get back to their roots.
The NRA’s new and archived videos will be placed on their website and social media channels for the time being.